There are the following types of materials

[subornaakter20]

Informational content. Explains, defines, tells, describes phenomena and products. These are not sales materials. This type includes articles, news, educational videos and webinars, checklists and instructions.

Selling content. These are texts tailored to promote products and services, containing a specific call to purchase. For example, information about promotions and discounts, an announcement of a new product, its review with testing, a description of the product, a specific case from the company's experience demonstrating the professional work of employees, etc.

Image content. Aimed at forming the right occupant resident lists image of the company and, as a result, increasing audience loyalty. For example, an interview with a company representative, a story about the company's successes, participation in events, receiving various awards and prizes.

Entertainment content. This is humor, interesting and funny stories from the life of the enterprise, memes, etc. Each company will have a certain share of this type of content in the total number of publications. At the same time, their nature should depend on the company's area of ​​activity and the interests of the target audience. What will be adequately perceived in the account of a lifestyle blogger will not be very appropriate in the profile of a serious enterprise. In the end, in some areas of business, entertainment material is not used at all, since it does not fit in with their activities at all.

Engaging content. These are publications that encourage the audience to participate in the company's activities: posts with information about sweepstakes, contests, surveys, live broadcasts.

User content. Materials created by readers and subscribers: reviews of products and services, overviews of them, guest articles, news from the "offer" of social networks, answers to questions. User activity is always beneficial to the company, it significantly increases the reach and loyalty of the audience.

According to research, sales content should only make up 20% of the total volume of posted materials.