The expectation was that it would last for weeks, perhaps a few months. However, the world has reached the one-year mark of the COVID-19 pandemic with more doubts than certainties. Among the many transformations that society and organizations have undergone is the leading role of technology in companies.
Regardless of the size and sector of activity, technological china phone number data solutions should no longer be seen as a support in the day-to-day corporate routine. On the contrary, they become the main element in any business strategy, whether for growth, recovery or survival in the market.
Just look at the example of Brazilian industries. Those that had already invested in cutting-edge software, systems and resources were able to quickly overcome the adversities of the new coronavirus and, more than that, were able to turn the problems into greater profitability.
A study by the National Confederation of Industry (CNI), commissioned by the FSB Pesquisa Institute, shows that 54% of corporations with up to three technologies integrated into their processes already have profits similar to the pre-pandemic period. The number drops to 47% among those that did not invest in technology in their companies .
The passing of a year since the pandemic, therefore, represents the ideal time to identify the changes that have occurred during this period and, most importantly, what decisions organizations will make regarding the increasing digitalization. It is no longer possible to ignore the presence of technology in our daily lives.
Technology in companies occupied a secondary role
The importance of IT solutions has never been discussed as much as it has been in the last three decades. If 30 years ago mobile telephony was still an internet challenge, limited to the academic and security world, today we are discussing the limits of machine learning and artificial intelligence.
However, until the pandemic began, all this technology in companies was seen as something secondary to the organizational strategy. This does not mean that it was not important; it was simply treated as a support for decision-making. A digital sales channel, for example, only complemented the traditional model – but never replaced it.
In short: there was no clear policy to value digital solutions – until March 2020. But suddenly the corporate structure migrated from the physical to the virtual world and became dependent on its technological systems. It was therefore necessary to learn and understand this new universe.
Change is a path of no return
This new paradigm, with a transformation in the way businesspeople view solutions, was only possible with their inclusion in the central planning of companies. It is no surprise that those that were more mature were the ones that achieved the best results in these 12 months of pandemic.
There is no turning back. Of course, face-to-face relationships will be valued at first, but it is hard to imagine that technology in companies will return to its previous status . Topics such as digitalization of sales, process automation and remote work will continue to be in the spotlight.
Successful corporations will be those that consider technology as an intrinsic part of the business, no longer as something separate from the operating strategy. Therefore, investment in IT is no longer something superficial and has become a priority for any Brazilian company.
Find the best technology partner
One year after the novel coronavirus, the changes and adaptations that needed to be made have already happened. There is no more room for testing when it comes to technology in companies . With or without a pandemic, the time has come for organizations to seek the best solutions to resume growth.
In this journey, finding the best partner is essential. This is the case of Centric Solution, which has over a decade of experience in information management and IT solutions, working with the main companies in the market and offering a specialized team to make the appropriate diagnosis for your business.
What role does technology play in your company's strategy and growth? Tell us about your experience and take the opportunity to learn about our list of products and services!