Below we will consider the stages of selecting search phrases that are correct when promoting by positions and traffic.
Selecting query masks
At the first stage of forming semantics, it is necessary to select masks.
A mask query is a one- or two-word query that shows the direction of the business. Masks are usually high- and mid-frequency queries. For example, for the topic "Insurance", you can define the following masks:
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To get a list of masks, it is enough to get acquainted with the business's activities. To do this, you can interview a company representative or study the official website. After collecting the information, you need to use Yandex.Wordstat to analyze frequency and combinatorial logic to compile a semantic core.
The selection of mask queries must be approached thailand telegram data meticulously, focusing on the following recommendations:
exclude masks that do not correspond to the company's activities. For example, if a business only sells apartments, then the mask "renting an apartment" cannot be included in the list. This leads not only to a senseless waste of budget, but also to a deterioration in the site's positions in Yandex and Google. Frequent refusals will lead to a decrease in the quality of behavioral factors, so search engines may consider that the site is not useful;
Avoid using masks that are too general. Such keywords bring non-targeted visitors to the site. For example, if the business is engaged in the sale of real estate, then the mask "apartments in Moscow" is not suitable. Statistics of queries show that more than 30% of users search for real estate for rent, but not for purchase.
The next step is to form a query trail for sorted masks. The concept of a trail means a set of mid- and low-frequency queries that include masks.
Each query has a clarifying trail that makes the semantics more relevant to the site's topic.
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The tool " helps to quickly obtain loopsYandex.Wordstat". You need to enter a mask in the search bar, after which the service will show the full trail. In the tool settings, you can select a geographic filter and other operators to refine your queries.