Video advertising

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Such videos are posted on video hosting sites where anyone can watch them. These are:

YouTube;

Vimeo;

RuTube;

Players in social networks.

And on the Internet, they can be found completely unexpectedly and most often in the form of advertising. On sites participating in the affiliate program, a slot for media PR is installed, into outlook email list which PR videos are loaded. They can be turned on with or without sound, they can be rewound or closed immediately.

In the Russian part of the Internet, several major players are most noticeable, from whom you can buy video advertising placement on specialized hosting and partner sites:

Gazprom Media Digital (GPMD) is the largest player on the market, with dozens of satellite channels, websites, and advertising sellers.

Yandex – Yandex media network, YAN, KinoPoisk.

Google Display Network – millions of partner sites and the flagship of video advertising YouTube.

Ru Group – owns the resources of VKontakte, Odnoklassniki, Zen, the infrastructure of services, games, the Yula platform, etc.

IMHO – provides slots on partner and own sites: Megogo.net, TVZavr.ru, Tvigle.ru, websites of federal TV channels.

The most accessible and widespread channel for promotion is YouTube. You can set it up from the Google Ads advertising account with the following formats:

In-Stream. A video in this format must be 15-20 seconds long and cannot be skipped or stopped. TrueView In-Stream can be skipped, but only 5 seconds after the start of the demonstration. The user pays for the actual time spent watching the video if the duration is short, or when the user interacts with the ad.

TrueView Video Discovery. The video is placed in the right block of the full version of YouTube and on the main page of the mobile application. The user pays for the transition and viewing of the video.

Bumper ads. Video inserts up to 6 seconds long that are unskippable. Payment is made per thousand impressions on a CPM model.

Out-Stream. Format for mobile devices, videos can be watched on partner websites and applications. If more than half of the video body was in the user's field of view for at least 2 seconds, it is considered viewed and paid for.