Within a corporate influencer program, considerable resources are also invested in promoting them. To this day, a frequently voiced objection to the active promotion of employee brand ambassadors is that if you build up an employee as a brand face and they subsequently leave the company, the values you have built up are more or less irrelevant. But firstly, this is only partially true. Secondly, the disadvantages of not promoting and supporting them far outweigh the potential loss if they leave.
Firstly, it should be clear that the value of an employee, regardless bank data of the level of the company, is not defined solely by their visibility on social media. That would completely pervert the idea of corporate influencers. They are not what they appear to be digitally. Rather, they also portray their personality, their networks and their skills digitally - and conversely use digital platforms to expand their skills, their networks and also their personal effectiveness.
But even before social media, what still applies today was true: the better and more intensive the relationships that someone builds with their employer's stakeholders, the greater the loss when they leave. Of course, the values generated for the company necessarily create an independent value for each personal brand. But this also applies to those who completely refrain from using social media.
The essentials are not decided in social media
Of course, it cannot be denied that a publicly visible brand ambassador also becomes more visible to other potential employers. However, it must be said that, especially at management level, a "social executive" hardly ever leaves the company because a potential new employer first became aware of him or her via LinkedIn or Twitter.
Conversely, the best social media reputation will not prevent a company from parting ways with a protagonist and giving that position to someone else if the decision-makers consider it sensible or necessary.