At first glance, it seems impossible

[sumaiyakhatun26]

After all, to come up with a really good idea, you need to work at top speed. It sounds logical, but that's just an appearance. The secret lies in the way our brain functions.

When you're tired, it's harder to focus on a specific task. Your attention is drawn to everything around you. You're also less able to remember connections between different elements.

When it comes to creative work, these disadvantages actually become advantages . Problems iran rcs data with seeing connections require you to look for new, more surprising ones. Fatigue will prevent you from noticing a trivial option that you would have thought of first if you were fully conscious. In this way, you will go beyond the pattern. You will consider things that you would not even admit to yourself.

Of course, this doesn't mean that we should all start working up to our elbows and sitting down to come up with ads at 4 a.m. Instead, think of this discovery as a warning: ideal working conditions don't have to be the best.