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To ensure that the analysis is as effective as possible, we suggest that you follow the following sequence of actions:

Identification of competitors – companies offering similar products and services.

Collection and systematization of information about competitors' websites.

Study of internal optimization (analysis of structure, content, page optimization and other parameters).

Creating your own resource promotion strategy based on the data obtained.

Download a free selection of tools for yahoo email list calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Identifying competitors
Two methods are considered the most effective:

selection of the first ten sites from the list of results for the search query that you consider to be the main one for your resource (for example, “catering services”);

parsing search results to find information needed for analysis in the text content.

Based on the results of these actions, the sites that most often appear in the top 10 for the queries you are interested in are identified.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Collection and analysis of information about competitors
Domain age. The ages of a domain and a website should not be confused. The first one starts counting its “life” from the date of its registration, while for a website the starting point is the day of domain indexation. For search engines, the priority is the age of a website, but since this is a difficult parameter to determine, we will rely on the age of the domain. The chances of success increase with the “maturation” of the website. Young resources focused on high-frequency queries lose to those created several years ago. This means that you should focus on promoting medium- and low-frequency queries.

Thematic citation index (TIC). It does not affect the site's position in the search results list by itself, it is simply not needed if your goal is direct sales. This indicator is important for those who earn money on links. The higher the TIC, the more expensive they are sold. To combat unfair promotion, Yandex has developed the "Minusinsk" filter. Based on the results of the link mass analysis, sanctions may be imposed on the resource.

Collection and analysis of information about competitors
Registration of a site in Yandex.Catalog and DMOZ. To be added to these services, sites must undergo manual moderation, and low-quality resources are ruthlessly filtered out. For search engines, registration in Yandex.Catalog and DMOZ is an indicator of a high level of content and a signal to rank such resources higher than others.

Number of pages in search engine results. See how many pages are indexed by robots on competing sites in the top 10. To ensure that your site is among the leaders, you need to achieve the same number, or better yet, exceed it. This indicator is especially important for online stores. The more products are presented as separate cards and indexed by search engines, the higher the probability of getting into the top. Comparison of page indexing data by leading systems - Yandex and Google - will help identify technical problems or content non-compliance with search engine requirements.

Website visibility in the top 10 and top 50. The task is to form a list of queries for which the user sees a link to your resource in the top ten and fifty results. It is recommended to evaluate the indicator at least once a month. A stable increase in visibility indicates that everything is fine with your SEO.