The Cost of Analytics Mistakes: Where Millions

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Reports
Companies often prepare reports manually. However, in the modern world, high-quality automation systems have long existed for both reporting and end-to-end analytics. It is important to remember that today you can no longer be competitive if you do reporting manually and your managers do not have up-to-date information on hand every day. Competent automation allows, on the one hand, to avoid mistakes, on the other hand, to save money, time and effort, and also to always be aware of all advertising processes.

Testing hypotheses
This process can be automated in so-called DSS (Decision Support System) systems. First of all, it works on the basis of artificial intelligence, automatically processes data, searches for patterns, generates insights and turns them into hypotheses. They also help conduct incremental analysis.

A year ago, DSS systems were not so popular and understandable to users, but today almost ⅔ of the work at stage 3 of the company's marketing cycle is automated using DSS. And this trend will continue to develop.

Tools
As a tool for solving the above-mentioned tasks, you can use the FAIR BI service. This is one of the most powerful ETL systems in the world.

The Cost of Analytics Mistakes: Where Millions Go - Image 4
In the marketing cycle, FAIR BI allows you to:

Collect and store data quickly, efficiently and securely, and cayman islands telegram data process it quickly. With FAIR BI, you don't have to worry about data quality, the service itself finds the necessary information, contacts its source and selects a storage base.
Automate reporting. The service allows you to automatically generate regular reports on marketing efficiency, product efficiency, competitors, and so on.

Automate status control: the service monitors how the advertising campaign is working, analyzes its effectiveness and identifies problems, which it immediately reports.

Search and test hypotheses. The DSS system inside the service independently processes data, finds insights, formulates hypotheses and predicts their results.


Case: How to Make Quality Advertising and Lose on It
To understand how errors at each stage can affect the effectiveness of an advertising campaign, let's look at one of the cases that we encountered in our work.