How to create a UTM tag

[sumaiyakhatun26]

You can of course enter any values ​​in the above tags, but to keep things tidy I recommend setting them according to the tag's assumptions and consistent with the parameters of your campaigns in the Ads Manager.


The tags mentioned above need to be inserted into the URL somehow, right?

The link should ultimately have the following structure (in the case of a Facebook ad ):

utm_source= facebook &utm_medium= cpc &utm_campaign= campaign_name &utm_content= version1

Don't worry - you don't have to create such monsters by hand. There are at least a few laos rcs data tools that will help you with that.

The first is the official creator from Google . Nothing to add, nothing to subtract.

Second – a plugin for the Google Chrome browser . I recommend it if you don't want to write the address with tags yourself or you're afraid of typos.

Campaign Performance Testing and UTM Tags
UTM tags are a great way to test the effectiveness of different types of ads.

For example: You are testing different ad creatives. Want to know which of the buttons – “More info” or “Watch more” – will convert better? Simply use different CTAs in the two ads and mark them appropriately (e.g. utm_content =cta_more and in the second – utm_content =cta_watch ).

Another example. Let’s say you’re advertising a service, like freelance writing . You use a carousel ad to show five different benefits of using your support across five images.