Dreamforce (now consistently the largest software tech conference in the world

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Many vendors also provide competitive feature comparisons on their websites to help prospective buyers understand the differences between their solutions and approaches and others in the market. While this is often self-serving (it’s still marketing after all) it can circumvent objections and plant competitive landmines in the mind of the customer. One of the more clever implementations of inoculation marketing is how Salesforce puts an ROI calculator on its Dreamforce registration page.



Attracts participants from all ranks within their audience’s organizations. And gambling data philippines since the week-long event (often described as a cross between a conference and a rock concert) carries a substantial registration fee, attendees often get objections from within their own companies about the value of their participation. To circumvent these objections, Salesforce includes a sophisticated ROI calculator on the event registration site.



This allows employees to showcase the value of the experience to their internal stakeholders (usually in the form of free consulting, knowledge application, and training acquired at the event) when the price tag is presented. 3. Inoculation During Recruiting As a leader, one of the most helpful and overlooked opportunities to use inoculation is during your recruiting efforts. After all, just like your products and services, working for your company comes with certain responsibilities and expectations and you want to make sure you address any perceived risks and issues of cultural fit as early as possible.