Why inbound marketing strategy is important
Well, no. It’s not that simple anymore. We’re going to focus on inbound cambodia whatsapp number marketing (but here’s more on outbound marketing and content marketing , in case you’re interested!) Here’s why we’re such big proponents of inbound marketing and its use by almost every company in every industry.
Definition: Inbound Marketing
So what is inbound marketing and how is it different? Market leader Hubspot coined the phrase inbound marketing to describe the growing tactic of using content to attract, engage and delight customers (existing and potential alike) to grow your business. “Inbound” was used to counter what Hubspot refers to as “outbound marketing,” or traditional marketing, where a brand forces information and sales pitches on its audience.
Inbound marketing generates 3 times more leads than outbound marketing.
Inbound marketing offers a counterpoint to this, where you work to attract customers to your brand by providing engaging , informative, and highly relevant content on your blog, social media, and elsewhere on the web. The inbound methodology combines various types of media across multiple channels to convey your brand message, increase awareness, and offer solutions to pain points your customers typically have—all while building trust in your brand as a source of quality information.
As for content marketing, it is the subset of inbound that encompasses how to produce exceptional and relevant blog posts and social media updates.
Some examples of tactics used in the inbound marketing customer journey (all of which are covered in the Hubspot Certified Inbound Marketer program offered through Hubspot Academy - Marketing Skills ):
Attraction phase
Paid Ads: Crossing over from the traditional marketing world, paid ads are still a crucial piece of an inbound marketing campaign. What differs is the content of these ads; they are not sales pitches per se, but rather provide information and a CTA to learn more by clicking through to a landing page filled with more information.
Videos: Testimonials show that people trust other people more than companies, and how-to videos can show how easy your product is to use to solve problems.
SEO: Optimizing the back pages of your website helps attract organic traffic from search engines and can help you rank higher in SERPs (search engine results pages).
Blogs and social media posts: They understand the content aspect of inbound, produced to provide relevant information to their readers. This builds trust and gratitude when they can use that information to solve existing problems, leading them to be willing to become paying customers when the right thing to do is.
Want to learn more about how to use Inbound Marketing to grow YOUR business?
Recruitment phase