Main outbound sales activities include:

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Whether you’re considering a career in sales or adding a sales process to your business, you’re bound to do a combo of at least two of these types of sales:

Inbound Sales
What is inbound sales: A strategy that brings potential leads to you through content you’ve created and shared online.

Main inbound sales activities include:

Defining your ideal customer profile (ICP)
Publishing content that matches your ICP’s needs and pain points
Targeted, timely emails and phone calls that thailand telegram data connect you to your ICP once they find your content
The core of inbound sales is building trust with a potential customer before you even get a chance to speak with them.

Outbound Sales
What is outbound sales: A strategy in which the salesperson makes the first contact with a potential customer.


Sales prospecting, searching for and building a list of prospective leads that match your ideal customer profile
Outreach, including cold calling, cold emailing, and/or cold SMS messaging
Follow-ups to maximize each opportunity
Unlike inbound sales, outbound sales puts you in the driver’s seat of making that first contact, which means you can get super specific about the type of customer you target.

B2C Sales
What is B2C sales: Short for business-to-consumer, it’s a sales model that targets individual consumers with products for personal use, from Netflix and fashion items to cars and home appliances.