If you ask me, this stage is where the truly deep learning begins.

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Finally, it’s important to continue to be flexible and adaptable to the insights your first 100 customers give you. These are still early days—and it’s better to learn what customers really want than to deliver the wrong solution at scale.

How to Scale From 100 to 1,000: Building On Your Success
Once you pass the 100-customer mark, it’s easy to rest on your laurels. You might feel confident you’ve figured things out. But on the way to your first 1,000 customers, problems will arise. Things will start to break.

Your little startup needs to become more professional. You’ll need to hire a team that can cover the entire customer lifecycle in some way—sales, marketing, and customer support.

You’ll also need to scale internal operations and processes to jordan telegram data bring some kind of order to the chaos. Growing to 1,000 customers is exciting, sure. But let’s be real: It can also be chaotic as hell if you don’t have operations-minded folks steering the ship.


Here, you’re going to learn more and more about what the business will look like in the long term. While you don’t usually have to worry about your first 100 customers churning, you’ll need to find answers for the inevitable churn that arises on the road to 1,000.

At this point, customer retention will become equally as important as customer acquisition.

Maybe you’ve figured out what it takes to get a customer—now, what does it take to keep a customer? What makes them renew their subscriptions after a year? Is your solution still addressing their problems well enough? Or are they shopping around for alternatives?