Variety is the Spice of Life

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4. Test and Optimize Email Deliverability
You worked hard on creating an email with witty copy and great value—but it’s useless unless it gets into the inbox.

So, test your emails to ensure they reach the inbox.

If your sample size is decent, use A/B testing to see what subject lines, content, and sending times work best. Analyze the results and optimize your strategy based on what improves deliverability and engagement.

How? Well, we hand the mic to Stefan Stefanov, who has extensive experience with email A/B tests.

Here's how I roll with A/B testing:

1. What's the Endgame?

Kick off by pinpointing exactly what you're gunning jordan telegram data for. Eyeing more clicks, opens, or maybe conversions? Get that goal crystal clear, then whip up some email variations that aim straight for that target.

2. Pick Your Battle

What's under the microscope? Subject lines, designs, CTAs? Choose the variable you want to test and make it count.

3.

Craft a couple of distinct versions—tweak that one thing you're testing and keep everything else consistent. Remember, one variable at a time keeps the conclusions clear.