We have now presented you with two individual campaigns. However, the EMM also offers ready-to-use sample campaigns as templates in the left-hand selection bar. These templates already contain all the necessary icons and only need to be filled with content. Of course, you can also expand and change these campaigns further.
A/B test campaign
Example 3: A/B test campaign
Test two different subject lines and automatically send the more successful one to all other recipients.
Example: You want to find out which subject has a more positive morocco phone number data effect on the opening rate. For this reason, you first create a mailing A with the subject A. Then you copy mailing A, change the subject to version B and save it as mailing B. Both versions are sent to test groups of 10 percent of recipients each. After 24 hours, the mailing with the higher opening rate is automatically sent to the remaining 80 percent. If one of the mailings is opened more than 500 times before the 24 hours have elapsed, it is sent to the remaining recipients early.
Here's how:
You drag the "A/B test" icon onto the workspace. This unfolds into the process shown below. You then fill the icons with data simply by clicking.
For the process you need:
start time of the campaign
Recipient
Parameters for test distributor A
Parameters for test distributor B
Mailing A
Mailing B
Decision: Criterion opening rate, threshold 500, final dispatch date
Parameters for residual distributor: is determined automatically
Final mailing: will be determined automatically
end date of the campaign