How many customers should you talk to

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Step 3: Summarize research results
Collect the answers you received, for example to your survey. You need a good overview. Look for trends and tendencies in the answers. These should form the beginning of the persona story.

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There is no general answer to this. But you need gambling data netherland valid data. It's best to talk to as many people as you can until trends emerge. You can also develop your buyer persona further at any time once you have collected more data.

Step 4: Write a persona story
Transform the development of the “persona summary” into a story. Your persona is not just a fact sheet with bullet points about your ideal customer. Instead, formulate a story that provides context and paints a coherent picture of who your persona really is.

It is a good idea to tell your persona story in five chapters:
occupation and demographic data
What does a normal day in the life of this persona look like?
What are the challenges or priorities?
Where does the persona get its information from?
What objections does the persona have to your product or service?
Our special tips:
Focus on the motives behind the behavior
It is not important what your persona does, but why they do it. When you develop the questions about the persona and then map the persona, look closely: why does a persona use a specific tool, why do they look for a specific solution and why do they want to achieve certain goals. Always ask why !

The trick: fictional yet realistic
Don't just describe one real person, but try to summarize as many of the answers you received from your survey or interviews as possible into a tendency. Personas are semi-fictional, so to speak . They are specific, but they still describe more than just one or two concrete people who fall under that persona .

If possible, put a face to yourself, such as a picture. However, do not use the picture of a real customer.

First, develop a Persona #1
Choose a persona #1 and concentrate on developing this persona. This focuses your approach and stops the risk of getting bogged down. Other personas can be developed afterwards or during the ongoing inbound marketing process.