Politicians and media experts therefore equate freedom of advertising in the Swiss media landscape with independence. and it is worth adding: The free and independent Swiss media landscape was a pillar of democracy for more than 150 years and made its publishers extremely rich because they held a monopoly in the advertising market.
The intention to subsidize "paid" online journalism is europe rcs data absurd, especially in light of SRF's new online strategy . The state television and radio want to expand into the online business with full force. In doing so, SRF is forced to rely on a reach model and, in the highly competitive online advertising market, will become a state-subsidized competitor to all other media that have so far held their own in the free market.
It may be an argument that Switzerland is allowed to throw liberal principles overboard when it comes to ensuring the continued existence of direct democracy. However, in view of the debate so far, it is not understandable why the belief has taken hold that this can only be achieved through "paid" and soon subsidized journalism.