What is the Google Ads Quality Score? 6 tips for optimization!

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This, in turn, is not only determined by content and quality criteria . It also depends on bids from your competitors and the set minimum price . This minimum price is also called the limit.

Read more about the Google Ads Quality Score in connection with costs:


What determines the limit of the display?
The limit is the minimum price you pay for your ad. It is always set dynamically by Google. One thing is certain: the higher the ad appears on the search results page, the higher the minimum price. But other criteria are also relevant:

Type and topic of the search query: The minimum gambling data indonesia price depends on the topic and its popularity.
User signals and attributes: The user's location and device influence the limit.
Quality of your ad: The lower the quality of your ad, the higher the minimum price.
Related auctions: Other auctions for similar search queries influence the threshold.
Google uses the limit or minimum price and its criteria to ensure a consistently good user experience. In addition, it best reflects the value of the placement.

Conclusion
Google doesn't just determine the cost of an Ads ad. It depends on many factors, such as the competitive situation, the topic of the search query or the quality of the ad and the ad environment. You can actively influence the latter. Influence your Google Ads costs by providing high-quality content. This will ensure the success of your ads and increase the chances of conversions.