The engagement rate or interaction rate shows how many people interact with your content. If they comment on your post or even share it, the engagement rate increases and with it the potential interest in your brand. Shares in particular are to be viewed positively because they show that the user identifies with the shared content and could fit the company's target group. With regard to a later conversion, this KPI can be viewed as a positive sign.
Here's how to calculate the engagement rate for a post:
Total engagement of a post / Total followers x 100 = ER post
# Post reach / impressions
Not only your followers can see your public posts, but also users afghanistan phone number data who have become aware of your posts during their search or through suggestions. The post reach or impressions metric is so interesting for social media managers because it indicates which content is attracting attention. At the same time, this KPI can be used to understand when users saw it. This allows important statements to be made about the type and timing of posts in order to address the target group even more specifically.
How to calculate post reach / impressions:
People reached per post / total number of fans x 100 = reach
# growth rate
Anyone who invests a lot of time and creativity in their social posts also wants their account to grow continuously. In the context of a social media strategy, community growth is therefore particularly important. You can use the growth rate to understand how your community is growing over a certain period of time and whether you are generally on the right track with your content.
How to calculate the growth rate:
# Amplification Rate
The amplification rate is a metric that can be used to check the reach on social media. It evaluates how often a user shares posts from an account. As a comparison metric, it provides information about the relevance and quality of the posts being compared.
How to calculate the amplification rate:
Number of shares or retweets / number of posts = amplification rate
Social media is becoming increasingly important as part of a comprehensive marketing strategy. This is demonstrated by the growing number of social network users each year. However, anyone who posts blindly through all channels or relies on what the competition is doing may have to wait a long time for the desired reach and loyal engagement. Strong branding, concrete objectives and regular monitoring based on selected KPIs must work together for social media success.