Track your contacts' interactions

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You can develop an email marketing strategy with which you can offer your prospects or customers real added value. Behavioral emails can be used very successfully to encourage potential customers to return and perform a desired action.

It is no longer you as a marketer who decides which message is sent and when, but the customers decide through their behavior.


Why are behavioral emails important?
Anyone who uses email as a communication channel gambling data morocco will be unable to ignore figures on email volume, deliverability and relevance. If you manage to examine the interactions, you will eventually develop a feel for the behavior of your contacts and may even be able to identify trends. And then you can react appropriately. For example, how often should you send emails? And at what time? You can even personalize the content so that your email is really relevant for the reader. This ranges from a personal greeting to delivery confirmations and concrete recommendations.

Thanks to rapid advances in email automation and increasing integration of channels and software, we know more about our customers' behavior than ever before. And that helps us build long-term relationships because we can always send exactly the solutions or messages that are relevant to the contact at that moment.

Conclusion
People are more likely to respond to messages that are relevant to their behavior. But how do you get started with behavioral email? The first and most important step is to track contacts' interactions and examine exactly what activities they perform, how to interpret them, and how you can respond. More on that soon on our blog!