"The Free Principle" shows you how to make your company known, how to win new customers and how to increase your market value, all without cold calling. It is a guide for beginners in the field of content and social media strategy, but also helps people with previous experience to review and expand their own approach. The book is useful for consultants, service providers, education providers, trainers and speakers - individual experts as well as larger companies. The guide takes you through the entire strategy of giving away knowledge, from the initial considerations to lasting success as a knowledge sharer. The method primarily uses the media and platforms offered by the Internet. The book tells you in detail how to best use these media and what knowledge you need to do so.
What’s new in the new edition?
With the knowledge gained from another five years of consulting, I have instagram data completely revised the book, including the language. I have also adapted all references to digital media to current technical conditions and a contemporary level of knowledge.
The book contains several completely new chapters and a total of twelve interviews with successful knowledge sharers. They include (in the order in the book): Gunter Dueck, Klaus Eck, Sabine Asgodom, Greta Andreas, Gernot Lange, Rouven Kasten, Svenja Hofert, Gordon Schönwälder, Thomas Schwenke, Kixka Nebraska, Melanie Kohl, Nadja Lüders. These interviews will gradually appear here in the PR Doctor.
2nd edition August 2017, 266 pages, hardcover, ISBN: 978-3-527-50908-9, Wiley-VCH, Weinheim. Hardcover: 24.99 euros, e-book: 21.99 euros.