In times of home office and social distancing, subscription media provide readers with well-founded information, entertainment and ideas for spending time at home. Established news offerings provide orientation, facts and information from reliable sources, which is accompanied by increased consumption. The free newspaper israel rcs data 20 Minuten also adapts its distribution and content concept to the needs of its readership. In general, the high credibility and acceptance of advertising in printed magazines and newspapers make them reliable advertising media.
Radio: Constant companion throughout the day
A significant increase in usage (up to a tripling of traffic) has been observed on digital radio channels in recent weeks. The same development can also be seen in traditional radio usage via FM/DAB. The radio medium is now primarily used at home throughout the day, which helps to achieve a better price/performance ratio at various booking times. In general, audio continues to be a flexible and short-term media channel, for example with event-based advertising options to suit the weather on the balcony or in the living room.