How GDPR and Inbound Marketing go hand in hand

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Relevance, helpfulness and transparency are the cornerstones of the inbound methodology and can be perfectly implemented with the help of GDPR-compliant behavior. This also means that customers feel more in good hands with you and your reputation improves. Because everything that makes your customers' lives better and easier will promote your company's growth in the long term. After all, satisfied customers are the backbone of every successful company.

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The GDPR rules allow your contacts to control in detail how much they want to communicate with you.
This will give you a precise overview of who actually wants to communicate with you. And it is usually worth making a greater effort to reach out to these contacts. Because these recipients are happy to receive your emails and are very likely to respond to them.

The GDPR requires greater transparency in the handling of data
The General Data Protection Regulation requires you to inform your contacts at any time about what data you have stored about them. The rule here is: more transparency leads to more trust. And a trusting relationship with your contacts is extremely important in marketing.