An SMB's annual revenue is less than $1 billion, while enterprises could earn much more.
Buying Process
The buying process for SMBs is often shorter and more straightforward. Fewer people are involved in every deal, and there is less red tape to cut through to get approvals. That said, small businesses are cautious about spending money, so they need to know that what they’re purchasing is worthwhile and can provide value to their business as a whole.
A sales cycle of up to 18 months is considered normal for enterprise companies. This is because enterprise deals are complex, and involve a lot of decision-makers and stakeholders.
Pain Points
In very broad terms, all customer pain points fit into one of these four main categories:
SMB pain points chart finances productivity processes support
Pain points in SMBs can differ from enterprise sales. For example, productivity cayman islands telegram data may be a larger piece of the puzzle for SMBs—since they have fewer employees, they need to find more creative ways to save time.
Also, support needs look very different for SMBs. Smaller businesses may rely on your sales team and their expertise to help guide them through aspects of their business that are less familiar, such as setting up technology or navigating hosting solutions.
SMB Growth Opportunities