1. Increase conversions with personalized pop-ups.
Personalized marketing shows your customers that you understand their pain points and what they like. It’s also a great marketing strategy that can be used to increase sales, conversions, and revenue. Especially if you’re selling something specific, like gift ideas for 50-year-olds , personalization is what will help you improve sales.
A personalized experience delights shoppers and allows you to create the right call to action, messaging, and offer. This way, you can increase e-commerce conversions and average order value.
10 Effective Pop-Up Advertising Strategies to Boost E-Commerce Sales
Shopping cart abandonment is a nightmare for rcs data south africa many e-commerce merchants. Statista reports that the cart abandonment rate in the US alone is 74%.
Using email campaigns allows you to track abandoned carts. But what can you do to prevent cart abandonment before the customer leaves the page? Well, that's where exit popups come in.
One of the best exit strategies for a pop-up is to offer a discount or coupon code to the customer. This encourages the customer to continue their purchase.
Good Read: Exit-Intent Technology: How Exit Popups Can Grow Your Business
3. Use geotargeting to promote free shipping.
10 Effective Pop-Up Advertising Strategies to Boost E-Commerce Sales
Image source: madewell.com
By geotargeting customers , you can provide free shipping. As an online store owner, you can use this targeting strategy to attract more local customers.
Use this pop-up advertising strategy to target shoppers near you by offering them free shipping. This is because free shipping is a great marketing tactic that can be used to increase sales. It can also help reduce cart abandonment and encourage shoppers to add more items to their carts.
The more someone visits your site, the more confident they will be in considering making a purchase. So, if you haven't converted in a couple of visits, you can assume your customers need a little nudge.
For example, you can target repeat visitors with a pop-up. In the same way, you can offer them a small incentive to buy.