What is it? Various KPIs that track the activities your salespeople complete every day. Popular metrics include the number of calls made, the number of emails sent, the number of social media engagements produced, the number of meetings booked, and the number of product demos given.
Why does it matter? Sales activity metrics will tell you how your sales reps spend their time. You can then use this information to better assess individual sales rep performance. Does Rep A need to put in more work, or do they need to receive better training? Also, which activities produce the best results for your sales organization? When you know the answer to these questions, you can double down on top tactics and create better sales enablement content.
How to track it: Simply count the number of activities your sales cayman islands telegram data reps complete. For example, Rep A might have made 200 cold calls, sent 150 emails, and booked 10 sales meetings last week. Now, just decide if you’re happy with these numbers and if you need to adjust your sales enablement efforts to ensure your reps achieve more success.
Pro Tip: Track your team’s activity metrics easily with Close’s customizable Activity Comparison Report. You can even drill down to see which reps are performing which activities, and which ones are getting more success.
Sales Enablement - Close Activity Comparison
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9. What is it? How satisfied your customers are with your company’s products or services.
Why does it matter? Your customer satisfaction score will tell you if your salespeople meet customer needs or not. This is important because happy customers tend to stick around longer than unhappy ones. They also spend 33 percent more per order. So, make sure your reps aren’t so focused on customer acquisition that they forget about customer retention.