Shared content
With co-branded content, you can not only delight your fans, but also engage and intrigue the followers of influencers. Influencers know how to entertain their target audience just as you know how to engage yours.
So, harness their creativity and brainstorm ideas that will allow you to tell a compelling brand story to a wider audience.
Find out how Tommy Hilfiger partnered with Canadian singer Shawn Mendes to create this signature Instagram post. Shawn has 69.4 million followers on the platform, helping the brand reach a huge audience.
Source
This type of content is suitable if your goal is to rcs data australia expand your reach, increase social activity , and gain trust with new audiences.
Reviews / Tutorials / Demo
Recommendations, testimonials , and product demos from influential content creators can have a huge impact on your target audience as influencers are experts in certain fields.
So, sharing honest yet detailed reviews or tutorials is a great way to build trust with your audience and educate them about your product.
Find out how iBUYPOWER, a gaming PC company, sponsored YouTube influencer Linus Sebastian to review and demo their product.
Reviews, guides, and demos work best when your goal is to increase brand awareness and improve conversion rates .
Unboxing video
In unboxing videos, brands offer influencers additional products in exchange for their opinions and experiences with the product. It’s a form of user-generated content (in this case, an influencer!) that gives the audience an informative insight into the product.
Find out how FabFitFun partnered with YouTuber Sheri Griffiths of SheriTV to unbox their summer box, reaching out to her 15.9k subscriber base in the process.