One thing is clear: without state support, there will be no more printed newspapers in the long term. This is also shown by the proposals presented last week by Media Minister Sommaruga. it was unthinkable: the media and agriculture moving in lockstep towards the subsidy pot.
Now there might be a third option that has not morocco rcs data yet been considered: the digital tax. Perhaps French President Macron is not entirely wrong when he wants to tax the global technology giants . This does indeed undermine freedom of trade, but as soon as individual players pose an existential threat to a functioning market economy system, the system must defend itself against it. However, the money would not have to go to the state, but to the distressed industry. It is astonishing that our politicians and industry associations have not yet considered this possibility. Thank you, Mr. President, for recognizing the problem.
Ringier vehemently rejects what the Federal Council is proposing with its paywall subsidy, because it grossly distorts competition and does not support diversity or quality. It is true that no one has yet found the best way to finance digital journalism in the long term. But as in the classic print era, different paths are being sought and followed in the digital era. There are two main paths: some media titles rely on content that can only be read for money - the paid content model - while others offer their content for free, thereby reaching many more people and financing themselves through advertising. Both business models are much more difficult digitally than in print. But both have their economic logic and justification.