3. Avoid over-personalization

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Why this elevator pitch is ineffective:

Loaded with technical jargon that can alienate non-expert listeners.
Fails to explain the practical benefits or applications of the technology in understandable terms.
Assumes prior knowledge or interest in blockchain, which may not be the case.

While personalization is key, overly familiar comments can make the listener uncomfortable. Keep the focus on the value you provide.

Example:

“I saw on LinkedIn that you’re a big rock climbing fan, just like me! That adrenaline rush, germany rcs data right? Anyway, that got me thinking about how much you’d appreciate our adventure gear subscription service, PeakGear. Each month, we handpick premium gear tailored to your exact outdoor activities. Imagine getting the perfect climbing gear suited just for your next climb.”

Why this elevator pitch is ineffective:

Attempts to create a personal connection in a way that feels invasive and presumptuous.
The pitch blurs the lines between professional interaction and personal connection too early in the relationship.
The pitch focuses heavily on trying to create a personal connection, sidelining the service’s core value proposition.
4. Don’t undersell the problem
Clearly articulate the pain points your product or service addresses. Show that you understand and can solve the listener’s specific challenges.