Successful and cost-effective online marketing for the self-employed

hasan018542 · Post by **hasan018542** » Sun Feb 02, 2025 10:55 am

inally being your own boss, flexible working hours and, above all, just doing exactly what you've always wanted to do. The dream of self-employment exists for many employees in Germany. Some dare to take the step and start their own small business . A good marketing strategy is essential when starting a business. Without advertising , there will be no customers and thus no business success. Online marketing in particular can play a decisive role here. But there are a few things to consider. How can online marketing be successful and which strategies are suitable for the tight budget of the self-employed?

Why online and not offline marketing
Online marketing refers to all marketing activities that usa gambling data take place on the Internet , i.e. digitally . Offline, on the other hand, describes the so-called classic advertising measures. For example, TV and radio advertising, posters, merchandise, flyers or print ads. In principle, these are still effective today and it is advisable to use them. However, there are some advantages to the different strategies in online marketing .

This means that online advertising can achieve a much greater reach. Although television is still very popular with Germans, there are simply more Internet users these days. In addition, these reach figures are much easier to measure. Radio and TV ratings are measured using so-called panels. These only ever include a fraction of the actual users and are then extrapolated to the respective final figures. In digital measurements, such as the unique visitors to a homepage, the actual users are counted. In addition, every single click on a website can be tracked using analysis tools. All of this offers clear advantages in the area of success control and budgeting. Because it is possible to track exactly which measures ultimately led to the purchase of products or services and thus also which advertising investments were worthwhile and which can be dispensed with in the future.