The cards sit on their desk and they think, “If they call me, then I’ll work with them.” And of course, they never do. So they had this mindset that networking just doesn’t work. People need to be more strategic when they’re networking. Secondly, networking doesn’t just take place in a networking room.
People assume you have to be face to face because it doesn’t work virtually. And now people are realizing they can actually sell more if they stay at home. Networking is the same way. Most people don’t even know how to articulate the value of what they offer in three minutes when someone is politely listening.
What chance do they have when someone gives them half a second online?
Jeb: Cards
I was working with a group of CPAs who were going to thailand telegram data networking events, but they weren’t really getting anything out of them. When I asked about their process, they said, “We talk to people, collect their business cards, and then we come back and wait for them to call us.”
I asked why they don’t call them, and they said, “Well, we do call them, but sometimes we’ll call them like three or four weeks later. We don’t want to bother them right after the networking event.” This is not hard. Why don’t you try calling them 24 hours after the networking event? Because they’re probably going to remember you right away. They won’t remember you in a month from now.
The advice I gave them was this: The next networking event you go to, when you get their business card, write down something about the person on the back of the business card. As I walk away, I go to my LinkedIn app on my phone and I send them a connection request.
What to Do With That Stack of Business
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