It's time for speculation: what will happen if voters shut down the SRG? knows that it will be difficult. Television is expensive - you can see that from the programs of TV stations in Switzerland that are not locally based. There are cheap series that have already been dubbed for television in Germany, and they show films that you know by heart. And most of these stations don't have studios with cameras and broadcasting technology, they are just playback stations. And the local studios only use industry standard technology, not the enormously expensive broadcast technology.
It is not fair if such broadcasters raise false vietnam rcs data hopes. That is what Roger Elsener did at the weekend. Yes, the Lauberhorn race could be broadcast, said the head of the Wanner publishing group's TV broadcasters. Other licenses would also be of interest to the AZ media broadcaster TV24: ice hockey, tennis or football in the sports sector and other rights in the entertainment sector, said Elsener ( persoenlich.com reported ).
But he is not taking his publishing house into account. It is not Viacom, it is not Murdoch or RTL – these are companies that are facing tough times.
And sport costs money, a lot of money. Because TV24 doesn't have to wait for the end of the SRG - UPC and Swisscom show that you can get rights even when the public media company is broadcasting at full power. TV24 could have bid when the ice hockey rights were up for grabs, for example. But that costs almost 100 million francs for three years, not including technology and editorial staff. Eric Tveter, the UPC visionary, took the risk of making the deal. It can be like that in the future too. Behind UPC is Liberty Global - and with it John Malone, one of the richest entrepreneurs in the world. And UPC shows that you can get valuable rights on the sports rights market without your competitors running out of steam or money.