What is the brand management process?
The brand management process begins with a strong brand identity and involves the ongoing monitoring, updating, and analysis of brand performance. Many brand managers measure brand sentiment and awareness as a benchmark for growth.
1. Strategic brand management
Strategic brand management is the conscious use of your brand to expand business growth. Before you activate your brand to boost sales and marketing initiatives, you need to establish an initial brand identity that aligns with your business values.
Steps in brand strategy management:
Determine your brand positioning and values. Brand positioning india mobile database is the actions that make your brand stand out in the minds of consumers. Your values should shape your company goals, which will help you decide the best brand positioning strategy to use. Consider your brand values. Do they provide a purpose for your brand that aligns with your company goals?
Develop and test brand campaigns. Highlight your USP unique selling proposition and try out different types of brand campaigns to see what resonates best with your audience. Experiment with brand campaign ideas such as using emotional branding, promoting your brand across multiple channels, using videos or working with brand ambassadors or influencers.