This era brought us “marketing-led growth” as a distribution model, and fun new terms like marketing qualified leads MQLs and sales development representatives SDRs. Inbound marketing drove the high gear of inside sales, and we all jumped on the treadmill of demo after demo, gong after gong.
The age of the cloud should sound familiar. It’s what VC and SaaS talking heads still harp on online, on stages, and in conference rooms, even as its relevance is rapidly declining as software continues to evolve at a breakneck pace.
Infrastructure is more resilient and scalable than ever before. APIs and modular tools mean developers no longer have to hardcode every program from scratch.
The efficiency gains passed on to customers mean that trying argentina mobile database out new products is cheaper than ever often free. Thousands of shiny new products are available with just a few clicks or taps. The affordability and accessibility of software completely democratizes purchasing for the end user.
For these users, the primary decision criterion is not “How will this product help the business become profitable?” but “How will this product help me in my daily life?”
Attracting and converting large numbers of individual end users requires a scalable, bottom-up distribution model—one that leverages user experience to enable end users to find, evaluate, and adopt products on their own.