Lefty's began as a brick-and-mortar store in San Francisco in 1978. According to their website, it was the first brick-and-mortar store in the U.S. to carry products exclusively for Lefty. The brand now also sells products nationwide through its online store.
How do brands attract customers?
Lefty's is an established brand that almost certainly generates a lot of sales through word of mouth, but they're also working hard to attract customers from Google. Their site currently ranks high for many relevant searches, including:
Left-handed scissors
Left hand gift
Left-handed pen
Lefty Notebook
Left-handed can opener
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Currently, the site receives an estimated 10.8K organic visits sweden mobile database per month from Google. 93% of this traffic comes from the United States, which is their main target market:
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However, Lefty’s doesn’t just rely on organic search. They also utilize PPC ads and bid on “left-handed spiral notebook,” “Lefty notebook,” “Lefty journal,” and so on:
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