If you don't know this, you're in trouble.
Why? Because if you don’t understand their search intent, you can’t create australia mobile number list free content that meets their needs. And if you can’t meet their needs, they’ll leave your website and not come back.
In this blog post, we discuss search intent and why it is the most important element of on-page SEO. We also show you how to use search intent to develop an on-page SEO strategy that will help your business succeed online.
What is search intent in SEO?
First, let’s understand what search intent is in SEO.
Search intent, also known as user intent, is why someone performs a search query on a search engine like Google.
There are four main types of search intent:
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Navigational: The user is searching for a specific site or page. For example, they might type “Ranktracker pricing” into Google because they want to go to the Ranktracker pricing page. Informational: The user is searching for information about a topic. For example, they might type “what is search intent” into Google to learn more about the topic. Transactional: The user is looking to buy something. For example, they might type “buy shoes” into Google because they want to buy shoes.
Commercial research: The user is considering making a purchase, but wants to do more research first. For example, they might type “Nike vs Adidas” into Google because they’re trying to decide which brand to buy.
Why is search intent important in on-page SEO?
When you write SEO content, you are addressing both humans and search engines.
When you understand the search intent of your ideal readers, you can tailor your content to their needs. This makes them feel seen and understood, and encourages them to engage with your content, learn more about your products and services, and ultimately become customers.
On the other hand, if the content is not relevant to their needs, they will not stick around. They will leave your website and go to one of your competitors who has written content relevant to their needs.
It's also important to understand search intent from a search engine perspective. Google's number one priority is to provide its users with the best possible experience. This means giving them the most relevant and useful results for their search queries.
Google updates are increasingly focusing on search intent, so it's more important than ever to optimize your content for this purpose. Including keywords related to search intent in your title and throughout your blog post helps ensure your content is found by people interested in what you have to say.
If your content is not relevant to a user's search intent, Google will not rank it high in search results. In fact, your content may not appear in search results at all.