Here are our key findings:
The #1 organic result is 10 times more likely to receive a click than the page in the #10 spot.
The organic CTRs for positions 7-10 are nearly identical. So moving up a few spots from the bottom of page one probably won’t result in more organic traffic.
On average, moving up 1 position in the search results will increase CTR by 30.8%. However, this depends on how far you move. Moving from position #3 to position #2 generally results in a significant CTR boost. However, moving from #10 to #9 did not produce a statistically significant difference.
Title tags that included questions had a 14.1% higher CTR compared to pages without questions in the title.
Title tags between 15 and 40 characters have the highest CTR. According to our data, pages with title tags between 15 and 40 characters have an 8.6% higher CTR than pages outside that range.
URLs that contain keywords have a 45% higher click-through ivory coast mobile database rate than URLs that do not contain keywords.
Adding “powerful words” to your title tags may reduce your CTR. We found that titles with powerful words had a 13.9% lower CTR than titles without powerful words.
Emotional headlines may improve your CTR. We found that headlines with positive or negative sentiment increased CTR by about 7%.
Writing a meta description for your page can lead to a higher CTR. Pages with a meta description get 5.8% more clicks than pages without a description.
I have detailed data and information that we analyzed.
Ranking #1 gets 31.7% of all clicks
The initial goal of our research is to establish a CTR benchmark.
Using our full dataset of ~5 million results, we found that result #1 had the highest CTR by farhe first result in Google has the highest organic CTR
We also see that CTR drops dramatically starting from page 2 of results.Few Google searchers visit the 2nd page and beyond
In fact, only 0.78% of Google searchers click on content from the second page.