For example, in a case study published on Hubspot , Performable saw a 21% increase in conversions when they switched to a high-contrast red button.
Lots of choices = anxiety.
In fact, cutting out just one option can make a huge difference. Expedia increased annual sales by $12 million by removing the “Company Name” field from their sign-up process:
Form
The bottom line? Destroy all unnecessary options on your website.
Chapter 5: How to Create a High Converting Landing morocco mobile database Page
That’s because your landing page exists for one reason and one reason only: to convert someone into a lead or sale.
So if you can increase your landing page conversion rate by 10%, that’s 10% added directly to your bottom line.
In this chapter, you’ll learn some actionable techniques that you can use to increase the conversion rate of your landing pages.
Testing negative words in titles
Outbrain found that negative words like “never” and “worst” outperform positive words like “always” and “best” in headlines… by 63%.
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