The increased translation efficiency means corporations can get real value out of big data by implementing machine translation and post-editing services.
Even the best human translators make errors. Machine translators can improve the accuracy of human translation and vice versa, as they work together, the strengths of each complementing the other’s weaknesses.
Reach Target Audiences With Local Mindsets
While the digital world has globalized, consumers around the world have local mindsets, meaning what works for one community will not work in the next. Machine translation can help businesses expand their reach by allowing them to communicate with customers and partners in other languages.
“Because consumer needs vary around the world, the idea lebanon mobile database that a company can conquer a category with a one-size-fits-all strategy is a myth in most categories.”
Boston Consulting Group’s Center for Customer Insight (CCI)
What Makes A Machine Translation Company Reliable?
Unless you have built a machine translation system of your own, you’ll need to choose a machine translation company to oversee the localization process. This decision is crucial to your success. To dive a bit deeper into localization, we spoke with a variety of MT experts at Tomedes, a leading provider of translation services.
If you’re a tech startup or business, whose aim is to globalize, these are some of the factors to look for in a company.