Google does not follow these links, and likewise does not transfer equity. With this in mind, we were curious about the rel="nofollow" numbers. We found a total of 12,828,286 rel="nofollow" links among our 7.5 million indexed pages, calculating an average of 1.69 rel="nofollow" per page.
Last month, Google announced two new link attribute values for marking links with nofollow attributes: rel="sponsored" and rel="ugc". I recommend that you read Cyrus Shepard's article on how Google's nofollow, sponsored, and ugc links affect SEO to learn why Google changed nofollow, the ranking impact of nofollow links, etc.
Table from Cyrus Shepard’s article showing how Google’s nofollow, sponsored, and UGC link attributes affect SEO.
We looked further for these new link attribute values and poland mobile database found 278 rel="sponsored" and 123 rel="ugc". To ensure we had relevant data for these queries, we specifically updated our indexed pages dataset two weeks after Google’s announcement. Then, using Moz authority metrics, we collated the top URLs we found using at least one rel="sponsored" or rel="ugc" pair:
s:.seroundtableom
s:letsencrypt.org
s:.newsbombr
s:thehackernewsom
s:cnom
s:hip.pl
s:amereactor.se
s:ribeso.uk
Accelerated Mobile Sites AMP
Accelerated Mobile Pages AMP is a Google initiative to speed up mobile web pages. Many publishers are making their content available in parallel with the AMP format.
Of the millions of pages we looked at, we found only 24,807 non-AMP pages that referenced their AMP version using rel=amphtml.