Growth hacking isn’t done by a bunch of non-technical marketers, it’s done by a team of engineers led by engineers. The process of integrating and optimizing your product into a large platform requires blurring the lines between marketing, product, and engineering so that they work together to make the product a market in itself. Items like email deliverability, page load time, and Facebook login are no longer technical or design decisions — instead, they are offensive weapons to win in the market.
Super Platform
Because “super platforms” have access to over 100 million ivory coast mobile database consumers, growth skills are invaluable and can change the trajectory of new products. For the first time in history, it is possible for new products to go from zero to millions of users in just a few years. Think Pinterest, Zynga, Groupon, Instagram, Dropbox, etc. New products with incredible traction appear every week. These products with millions of users are built on new open platforms that have hundreds of millions of users – especially Facebook and Apple. The web in 1995 had only 16 million dial-up users, and today over 2 billion people have access to the internet. In addition to these unprecedented numbers, consumers are using super viral platforms that can rapidly accelerate the proliferation of new products – not only is the market larger, but it is also growing faster.
Sometimes it replaces the search volume percentage with the word “surge.