Focus on one or two long-tail keywords that will reflect your target audience’s search intent. This is a longer, more focused phrase that people are more likely to use at the point of purchase or when doing a voice search. For example, a person might search for “how to write a long article” instead of “long article.” These keywords should be included in your body copy, organizational headings, page URLs, and meta descriptions and title tags.
Featured snippets appear at the top of Google’s search engine results page SERP . They typically appear in a bullet point list, short how-to guide, or short question-and-answer format. Featured snippets essentially provide quick answers to common searches, especially “who, what, where, why, and how” questions.
Featured snippet example screenshot
If you write content that Google selects as a featured snippet, you bahamas mobile database automatically appear at the top of the SERPs. To optimize for featured snippets, you should first find existing SERPs with snippets. You can also check what type of featured snippets Google displays for the term, for example, bullet or numbered lists vs. paragraphs. You can then structure your writing accordingly. In terms of style, prioritize clear, concise copy with well-thought-out subheadings.
Incorporate rich media types on your page
A quality blog requires more than just great writing. Incorporate rich media types, such as stock photos, videos, or custom infographics. Google provides a handy tutorial on incorporating rich media . Incorporating this type of media is also a great way to springboard into other clustered content under the same pillar.