Prioritize keywords
Keyword prioritization is something you need to do before you move on to anything else. When you are looking for, analyzing, and grouping keywords, ask yourself:
Is the competition fierce? What else is needed to rank?
Is there already content on this topic? If not, what would it take to create a competitive page?
Are you already ranking for this keyword? Can you increase your traffic by improving your ranking?
Is the traffic likely to convert into leads, or will it just generate brand awareness?
This last point is especially important. While search jordan mobile database volume, traffic potential, keyword difficulty, and search intent are all important factors to consider, you also need to think about which keywords will have volume that will be valuable to your business.
How to measure the commercial potential of keywords
Many content marketers judge the “value” of a keyword by mapping it to the user purchase funnel the process people go through before they buy. Conventional wisdom holds that the higher up the funnel, the less likely a purchase is.
How to do it? The most popular method is to divide keyword suggestions into three categories: TOFU Top of the Funnel, MOFU Middle of the Funnel, and BOFU Bottom of the Funnel.