Let's move on to the second step of budget assessment. To do this, open the Yandex service "Budget Forecast" (in the advertising account, in the "Tools" section):
We look at the information of the telegram channel and analyze the quality.
You were advised a good channel for placing ads, turkey mobile database perhaps you read it or your friends read it. You like the content of the publications and now you need to understand: how high-quality is the traffic on the channel.
Open Telemetr.me, copy the link to the channel and add it to the search window:
After clicking the “Analysis” button, the service loads the main analytical data:
The following information is available here: basic channel data, total number of subscribers, dynamics of the number of subscribers, average number of views per post, ER and number of mentions.
We recommend paying attention to the average number of views, as well as ER (a good ER indicator is 10-30%).
If the channel owner has enabled "detailed statistics", we will be able to see % of premium users. And if the owner has conducted "Audience Analysis", the page will display the percentage by gender.
And adding the queries collected in the first step:
We calculate the budget in the region we are interested in.
At the time of writing this text, Yandex calculated that a traffic volume of 100 would require a budget of 102,525 rubles, and the launched advertising campaign would collect 5,268 impressions and 393 clicks.
These figures (budget and traffic - clicks) need to be recorded in the table for analyzing competitors' contextual advertising.
If the algorithm seems too complicated for you, and the services are inconvenient, you can contact Internet marketing professionals to prepare an expert competitive analysis and audit of advertising campaigns.
We are on the "Channel Statistics" page
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