Based on these criteria, we will formulate KPI for an SMM specialist, whose tasks include developing and implementing a strategy for promoting business in social networks, developing and promoting accounts and groups on VKontakte, Telegram, Zen and other social media available for use, organizing the preparation of content for filling and developing official business representatives in social media, building a brand reputation, collecting and analyzing statistics and preparing proposals for management or the customer to improve the efficiency of using this marketing tool.
KPI for an SMM specialist can be:
dynamics (growth) in the number of subscribers saudi arabia mobile database to the company's accounts and channels (depending on the composition of the specialist's workload) - this indicator can be expressed as a percentage (for example, data for the reporting period in relation to the data of the previous reporting period) or in absolute values (“1,000 new subscribers every month” or “by the end of 2025, the group will grow to 35 thousand subscribers”);
Audience retention rate (the “maximum acceptable churn rate” means the maximum possible number or percentage of users who unsubscribe from a group or channel within the reporting period);
user engagement rate - the number of views of publications (usually expressed as a percentage of the total number of community subscribers.
Time-limited (measurement of indicators is carried out within a specific time period).
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