With the help of media planning we do not miss two very important points

[jarinislamfatema]

A clear strategy for entering the people;
formation of an optimal buyer profile.
Indirectly, we look at the product through the eyes of the buyer, understanding what benefits it brings, what emotions it evokes, what was the decisive factor for making the purchase.

Important! A catchy, sales-inducing offer (sales proposition) is prepared for a specific user segment (clientele).

Stage 3. Formulating the main goals of the advertising project
Any actions are performed with a specific purpose. To achieve Hungary cell phone number list high key performance indicators, we set clearly formulated tasks for the marketer, for example:

increase sales profits by 10%;
convert 100 users into regular customers;
attract 500 new clients by spending $1.5 per client, and so on.
In any case, a clear understanding is required of why this advertising is needed at all.

Stage 4. Formation of KPIs
What KPI criteria should we be interested in:

shows;
coverage area;
clickability — CTR ;
customer lifetime value ( LTV) ;
number of visits converted into an application (purchase);
cost of one click, application and purchase.
Pre-set performance indicators allow you to monitor the dynamics of media plan implementation and make the necessary adjustments to the work process.