When creating a lead magnet, you can proceed from the following typology of options:
Physical lead magnets (catalog, samples - help in choosing), in some cases the lead magnet can be some inexpensive product, after purchasing which the client will constantly think about the main product (ideally, this should be a product that will always be in front of the client's eyes, will be used often - for example, a tape measure from a supplier of construction tools);
Information materials (plans, memos, templates, checklists, lists of common mistakes, e-books, catalogs);
Educational lead magnets (courses, webinars, video bahrain mobile database instructions, marathons, instructions, guides);
Introductory lead magnets (demo access, demo product, consultation, calculation, design project, layout, etc.);
Discounts (discount on first order, coupon for first purchase).
Considering all the listed signs, think about what useful material you can give your clients as a lead magnet. It is convenient to rely on lists of successful examples.
Examples of lead magnets:
Teach how to choose a product or service;
Explain how to use a product (product category, for example, “Instructions on how to properly apply eye cream”);
Recommendations on what to pay attention to when deciding on a product (for example, how to choose a wardrobe, wallpaper, kitchens), what to think about when choosing children's clothing;
What you need to pay attention to in a product when you buy it (“how to check the quality of a fur coat in a store”, “how to distinguish a quality mink coat from a fake”);
Memo;
Participation in the drawing;
Free consultation, audit, calculation;
Webinar, training course, program, book;
A list of some tools for solving a specific problem (“List of tools for a summer resident/florist”, “List of equipment for a novice beekeeper”).
Let's look at examples of lead magnets
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