The Facebook Ads Manager web interface offers

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A wide range of tasks and types of advertising placements to choose from. All of this can be found in your advertising account.

If your budget is small, you should take a closer look at the following options:

"Traffic" - formats advertising by clicks, thereby bringing new consumers to the resource.
“Engagement” – finds an active audience that will Taiyuan cell phone number list interact with the content, leave likes and comments on the profile or in the group.
"Lead generation" - filling out registration forms directly on the social network.
"Messages" - redirects the consumer to Direct's private messages or to Messenger.
“Conversions” are the completion of desired actions by users on a resource or in an application.
The next steps after the main goal is selected:

Set up the necessary age and gender boundaries based on the characteristics of your potential customer base to ensure that ad impressions are not wasted.
If possible, start with retargeting or targeting audiences based on interests.
Attach several ad options in each category to enable the algorithms to select the most suitable one.
If possible, create algorithms for 50 conversions in seven days - this is the number needed to debug the Facebook system. If there is a lack of conversions, try to expand the client base by adding various preferences.