What customer information is most important?

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By learning more about potential and already engaged customers, online stores, service platforms and other companies can successfully expand the range of services offered and products manufactured.

Any information is important for CRM strategies. They allow you to choose methods of communication with consumers and choose one or another way of delivering sales information.

Identification data
Identification of visitors or customers is Northeast cell phone number list carried out through the collection of personal information.

It includes:

last name, first name, patronymic;
e-mail;
physical address (for delivery department);
date of birth (for incentive greetings);
personal phone.
Identification data forms the basis of targeted campaigns that are conducted via e-mail. The client may not even realize that, having visited the company's website once and registered on it, he has become part of the CRM strategy. It is no coincidence that when registering on the website, you are asked to express your consent (check a special box) to the processing of data.