Types of Landing Pages and Their Specific Uses

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For this to work, clear and concise calls to action are essential. Moreover, the page must be impeccably organized to avoid confusion. After all, the idea is for the user not to stay more than a few seconds on the Landing Page.

Using heat maps and other strategies to prioritize belarus mobile database content is crucial. What stands out the most on this Landing Page is an announcement of interest to the general public. In this case, that the presale for the 2017 edition has ended. If one wanted to know more about it, a sizeable call to action offers additional information.

Between the announcement and the call to action, there are two buttons and a smaller link aimed at those who got presale tickets. Their position in the center of the screen helps not to overlook them.

At the bottom of the page, a series of bullets and a new call to action provide more information about the event and its past editions. This way, we can generate new opportunities to stay in touch with the user and continue encouraging them to become a lead.

One last, but significant, aspect we can observe in these Landing Page examples is that they do not use more than three different fonts. Similarly, they do not have a wide variety of colors or (except for the product Landing Page) graphic elements. Why, beyond not distracting the user? To improve the page’s loading speed. But we will talk about that later.

Not all Landing Pages serve all offers. Therefore, to develop a strategic and effective marketing campaign, it’s necessary to know what options the Landing Page subworld presents.